AI, Stereotypes, Peak TV in Red Sea Film Festival Panel Focus –

The Red Sea International Film Festival in Saudi Arabia kicked off with a panel discussing the end of peak TV, the surge of storytelling opportunities in the Middle East, AI, and portrayal. Ahmed Sharkawi, director of Arab content development at Netflix EMEA, highlighted the explosion of storytelling opportunities in the Middle East. Sheri Elwood emphasized the need for diverse content that appeals to a wide audience. Karim Zreik encouraged local writers to be bold and true to themselves. Mohamed Hassan stressed the importance of portraying the joy and character of the Middle East. The panel agreed that AI cannot replicate the emotional connection and personal voice of human writers.

Summery :

– The Red Sea 360° panel program at the Red Sea International Film Festival in Jeddah, Saudi Arabia discussed the end of peak TV, storytelling opportunities in the Middle East, and AI in portrayals.
– Panelists included industry professionals from Netflix, Cedar Tree Productions, Elwood Ink, and Sky Originals.
– The panelists discussed the trends in Saudi Arabia and North America markets, the reset on content creation, and the opportunity for Middle Eastern actors to change the portrayal of the region in Hollywood.
– The discussion on AI centered around its inability to replicate human emotions and the personal touch of human writers.

Image Credit : The Hollywood Reporter

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