When it comes to designing new-age Tata cars, Martin Uhlarik, the Design boss at Tata Motors, knows exactly what it takes. With his wealth of experience and a keen eye for innovation, Uhlarik is responsible for shaping the future of Tata’s car designs.

Uhlarik believes that designing new-age Tata cars requires a combination of factors, including a deep understanding of customer needs, market trends, and technological advancements. It is crucial to strike a balance between aesthetic appeal and functionality, creating vehicles that not only look great but also serve their purpose effectively.

One of the key elements Uhlarik emphasizes is the importance of incorporating the brand’s identity into the design. Tata cars are known for their distinctive styling, and he aims to continue this legacy while infusing a touch of modernity. By staying true to the brand’s DNA, he ensures that every Tata car reflects the company’s values and aspirations.

In addition to brand identity, Uhlarik also acknowledges the significance of sustainable design. As Tata Motors is committed to building a greener future, he believes in incorporating eco-friendly features in every vehicle’s design. This involves using recyclable materials, optimizing fuel efficiency, and exploring alternative powertrain options to reduce the environmental impact.

Uhlarik believes that collaboration, both internal and external, is crucial in the design process. Working closely with various departments within Tata Motors and collaborating with external design agencies helps to create a holistic and refined design. By taking a multidisciplinary approach, he ensures that the resulting design meets the diverse requirements and expectations of customers.

In conclusion, styling new-age Tata cars requires a meticulous understanding of customer needs, adherence to the brand’s identity, commitment to sustainability, and effective collaboration. Design boss Martin Uhlarik embodies these qualities, ensuring that every Tata car not only looks appealing but also delights customers with its functionality and eco-friendliness.